Analysing Performances

Foxygen – On Lankershim/Upon A Hill/Trauma

The performance and staging looks aesthetically pleasing, the lighting works with the music, moving faster and slower dependant on the pace of the song. Besides light and stage presence and lighting, not much is going on throughout the performance but interestingly Sam France picks up and plays an accosting guitar that isn’t mic’d up so it is inaudible to the audience so this may be done for an aesthetic but could also be used to help Sam France go through the song. Vocally the singer does not really attempt to sing as much as shout occasionally which works at times but at other times doesn’t and maybe the shouting could have been used sparingly to add emphasis on the parts he did shout

The genre isn’t too current, it has some current elements but it’s got an old theatrical vibe to it. However, lyrically it is current with songs like trauma being written for what was going on in america and how crazy things felt when trump was running for president.

This genre is relevant to me because I really enjoy the dramatic melodies and the instrumentation used gives me a feeling of a disney film.

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Donovan – Cosmic Wheels/Maria Magenta

The performance was simplistic, Donovan is sat on a rug with two guitars and funky trousers. The audience is circled around him. It seems very intimate. It’s a great way to make the audience feel involved. I struggle to find faults in this performance, I think it does exactly what it sets out to do. Having some interesting art/wall hangings going on in the background.
If you are not into folk music or prefer to have a crazy performance then I think someone might struggle to enjoy this. It doesn’t really reach the largest of audiences unless you can appreciate it for what it is.
This is not a current genre, it only relates to a few years back when Ed Sheeran brought back the singer/songwriter genre back to chart music. However, that seems to have dwindled again.
I think this style of music always has the potential to bring in new audiences as it’s a classic. Guitar and vocals.

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The Ace Of Cups – Simplicity

Again a simple live performance and though the coloured effects are added in after and not in the live performance, it’s a similar sort of lighting/colour pallet I’d love to use for my live performance. To me, possibly one of the coolest live performances from one of the coolest bands. It could have done with more done pre edit lighting and colour wise, would have felt a lot more real.
This kind of music is beautiful and though it is outdated, this band were one of the first all female rock bands and I think that’d be something a lot of people would be interested in. Though of course it’s a lot more common now for all female bands, they approach the music a lot differently now.

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All of these performances include things I’m thinking about for my performance, mainly in aesthetics but the Donovan performance does make me want to simplify it for a ‘less is more’ sort of angle. Obviously not just me playing guitar and singing and thats it. But to have a more intimate performance, bright lights and colours moving around the whole room and potentially an oil projector of some kind, so it’s like a very chilled intimate acid session that everyone is involved in.

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DISSERTATION // San Francisco Sound

Bands…

History of bands

50s – coming out of war and hoping to rebuild

60s – escapism, change of times

politics + protest – kennedy, johnson and nixon

social/cultural late 60s – 70s

psychedelia, what is it?

current reworking (why) possibly to create escapism or to hold onto liberal

 

Pierre Bourdieu

You say you want a revolution? – Victoria Broackes

33 Revolutions per minute – dorian lynskey

Turn on, Tune in, Drop out – Timothy Leary

Project Development //

Event name:  “CSM Presents:”

Tagline: “A multi genre showcase celebrating a diverse range of sonic artists” (subject to change)


Contact name: Jack Hughes
Contact number: 07425588025
Contact email: tetrahex95@gmail.com
Personal FB link: https://www.facebook.com/jack.hughes.547727
Door times: 5.30 – 11 (soundcheck 5.30 – 6.30, doors open at 7)
Door price: £3
Link to FB event: (waiting on graphic designer, will be given by 22/03/17 at latest)

Link to online tickets: n/a
Link to poster: (waiting on graphic designer, will be given by 22/03/17 at latest)
Live or club: live w/ electronic acts
Deposit: n/a
Fee to be paid on night: (full amount w/ invoice to be payed in advance)
Additional equipment needed:

Info for management:
info for Sound techs:
Info for events: n/a
Info for bar: n/a
Extra info:

Project Development and Applied Research //

Live Promotion

– Picking Venues dependent on location, aesthetic, etc

– Booking agents book live events for the bands

– Create contracts, outlining the terms of agreement, including fees owed to the promoter, date and time of sound checks, the length of the band’s performance and any other demands

– Publicise the event (marketing, listings, posters, flyers and adverts)

– Decor 
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Independent Research Task 
In Cardiff – find out the name of 5 relevant promoters or promotion companies
What genres do they cover?             Do they book national acts? International? Local?
How many venues do they use?                How often do they promote?
What is their marketing style like?           Do you like their aesthetic?  

Shape Records
– Alternative, Indie, Psychedelic, etc             – They book international, national and local bands
– Clwb Ifor Bach, Chapter, Dempseys, Buffalo, etc              – Not very often
– Quirky, retro, psychedelic                              – Yes

 

Networking In Music – Promotion and Marketing

Importance of Public Awareness

The Kooks are not better than Nick Drake musically but they were better at promotion and marketing making them sell a whole lot more.

Press Officer/Employing One
– They represent you to the press
– Make sure they’re in the Music Week Directory
– Check their roster (if your music has connections then they’ll be right for you)
– Make sure your vision of your music matches theirs
– Meet them as well before you do it

With a decent budget for a two month freelance the press officer will work on an agreed comprehensive and strategic approach, aiming for consistent exposure on an on-going basis. At the beginning of the PR and marketing campaign, it is crucial we undertake a full team meeting in order to discuss unique selling points, agree a unified brand identity…

Preliminary PR:
– An impacting and engaging press release – we pride ourselves on our press releases and a;ways aim to rouse as much enthusiasm as possible without overloading them with too much ‘waffle
– Interviews – targeting existing and early supports of the band
– ‘Ones to Watch’ spots
– Focus on indie publications and all the wider indie leaning ‘pop’ publications
– Live gigs – contacting reviewers and pushing for live reviews/interviews

Singles
– Physical copies sent to our database of specific sing reviewers (apron 50) 6-8 weeks prior to release
– Digital copies send to our database of singles reviewers
– Pitching for ‘Tracks of the day’ – e.g. Q, Record of the day, clash, guardian new band of the day…

Albums
–  Album sent to online press websites (approx 100-150) 8-12 weeks prior to release
– Offer exclusive album stream to an existing online supporter

BLACKBOARD

band2market.com 
leading independent campaign management company. Based in the UK.
What they do?
– Pick the right team to work on the campaign within agreed budget
– Product manage and oversee the manufacturing process

International
– Schedule local release and radio dates
– liase with local sales teams

matt@band2market.com (matt dixon)

Further Reading…
Edwards, Dickinson & Brooks Running a Band as a Business.
Davis & Laing Guerilla Guide to the Music Business
http://www.bbc.co.uk/introducing/advice